I didn’t expect to care so much. When I was asked to lead global employee communications for Intel in 2006, I saw it as a communications role with a certain audience: employees. I never expected how important our employees would become to me—and how differently I’d come to see this “communications” assignment.
My team and I asked, What does every employee need to thrive? My answer: She wants to believe in the organization’s purpose, belong to a team of people helping one another soar, and matter to the team’s success. Communications can play an outsized role in creating and fostering that environment of “believe, belong, and matter.”
In Aiming Higher, I offer a way of looking at that opportunity—that obligation—and challenge communicators of all types, from executives to communications practitioners, to step up.